PR, Marketing & Creative

WE MAKE WHAT YOU NEED, WE GET IT IN FRONT OF YOUR TARGET MARKET, THEN WE MEASURE OUR SUCCESS AND ANALYZE THE DATA. THAT’S WHAT THIS CREATIVE TEAM IS ALL ABOUT.

PR Services

Our PR team can develop a tailored media strategy to help drive awareness of your campaign and message. We cover both event-driven and ongoing PR efforts through press release messaging and distribution, and development of online press kits for campaigns. Our grassroots team will take your message to the streets (literally) to reach your audience wherever they are.

Marketing Services

We manage all marketing aspects for campaigns coordinating across all parties involved including digital, syndication partners, celebrities and influencers, platform partners, sponsors and brands. We provide full 360 marketing support for any of our campaigns, events, including marketing and advertising buys, influencer engagement, video production, media training, audience segmentation and newsletter management.

Social Media Services

Beyond traditional marketing, our team specializes in social site assessments, social presence development and social media marketing. Our digital marketing experts know how to identify your target audience’s new media usage behaviors and determine the most effective ways to reach them. We can develop and execute a paid media strategy for reaching more potential cause-minded donors who may have supported similar causes in the past. We refine our strategy throughout a campaign to achieve maximum value for dollars spent.

Creative Design Services

Our team specializes in customized marketing graphic design for all websites, social media, partners and other creative assets involved in a campaign. We can also support your ongoing creative needs on a project by project basis.

Measurement & Analytics

We pride ourselves on our data collection, analysis and research, which help shape and inform our campaigns along the way. We’ll analyze site traffic, determine which marketing tactic is converting to the most donations and which content is generating the most views and then adapt our campaigns to help achieve better end results. We can also help you shift strategies to optimize messaging and integrate analytics into your digital sites to set up the foundation for digital analytics.

Event Activations

So you’ve got the event that’s going to make the biggest difference and put you over the top, but you need help in marketing it? That’s where we step in. We will amplify.

OUR TEAM

THE CREATIVE GENIUSES BEHIND YOUR PR, MARKETING & CREATIVE

Kevin Endsley

Kevin Endsley

VP of Communications

Kevin currently oversees all publicity campaigns, strategic messaging, media partnerships and training for the Charity Network. Previously, Endsley spent eight years working for NBC Universal. He received his B.A. from Pepperdine University, where he was a member of the 2005 NCAA Championship Men’s Volleyball Team.

Rayn Vonder Hoya

Rayn Vonder Hoya

Creative Manager

Rayn serves as creative support for the Chideo website and apps, helping shape the user experience, as well as creating marketing graphics and off-site platform designs. She has worked as both a marketing art director and a brand consultant/designer. Rayn graduated from the University of North Texas with a BFA in communication design.

Carson Coldiron

Carson Coldiron

Director of Marketing

Carson’s expertise is in new business development, overall content and campaign strategies, general marketing and social media. He previously worked in the advertising industry servicing major CPG and retail brands on award winning campaigns. He earned his B.A. from The University of North Texas.

Jason Ferrantello

Jason Ferrantello

Analytics

Jason began his 20+ year career in internet media at its start: he was an early member of the Audionet team which later became Broadcast.com and was eventually bought by Yahoo!. His experience and engagement with digital media controls and distribution systems has informed his data-driven approach to process and success measurement.

Hosea Baker

Hosea Baker

Creative Director

From Purple Squirrel to Creative Director, Hosea has a wide creative skill set. With 15+ years of print and web design, web development, and extensive online marketing experience, he served as New Media Director at Duncan/Day, a full service advertising agency, and spent 10+ years at Yahoo, producing, editing, and engineering digital media for high profile clients including the NFL, the UFC, NASA, IBM and Victoria’s Secret.