STRATEGY & PLANNING

OUR CHARITY EXPERTS AND PLANNING GURUS WILL GUIDE YOU ON YOUR WAY TO GREATNESS, FROM THE GROUND UP, START TO FINISH.

Business Needs Assessments

It all starts with understanding your vision. We want to know your needs, your pain points and where you want to go. Our approach is simple: we focus on developing your goals and laying out the steps needed to achieve them.

Fundraising and Awareness Strategy

We can help you with annual planning or develop campaign-based plans. As your one-stop shop for online fundraising strategy, we can determine the right mix of auctions, sweepstakes, content, consumer contests and other fundraising strategies to help you meet your goals.

Program Management

We’ll manage your campaign from start to finish, including project planning, launch coordination, status reporting, metrics and analytics reporting.

Sponsor/Brand Engagement

We bring nonprofits and brands together to find creative and unique ways to partner on cause campaigns. We can incorporate sponsor branding into our online fundraising platforms, marketing and social media campaign elements, and video pre and post roll. We can also integrate concepts directly into the content captured to promote donations, or storytelling around experience fulfillment.

Talent Engagement

If you are a brand or nonprofit looking to engage with a celebrity, we can leverage our celebrity network to find a natural fit with real connections to the cause. We will manage the talent relationship from contract through execution to deliver a seamless and positive talent experience.

Digital/Marketing Strategy

We’ll give you honest feedback to improve your social and digital presence. We know how to identify your prospects’ new media usage behaviors and determine the most effective ways to reach them.

Creative/Content Strategy

Let us help tell your story. We can create compelling content and develop a plan to make sure it is seen and heard. We provide creative design services, unique ideas for content and promotions and an in-house production team to allow you to achieve maximum impact with minimum lead time.

Brand Strategy and Development

Whether you’re looking to refine, refresh or completely reboot your brand, we can help. We’ll help improve your brand equity, (re)develop your positioning or create or enhance your brand identity and voice. We offer strategic identity package development, logo design and tagline development for charities and cause-minded brands and celebrities.

OUR TEAM

STRATEGY EXPERTS & PLANNING GURUS

Shawn Magill

Shawn Magill

Vice President

Shawn has over 15 years of management consulting, business project management and industry experience in delivering technology projects in financial services and other industries. She earned her B.B.A cum laude in Management Information Systems from The University of Texas at Austin.

Rayn Vonder Hoya

Rayn Vonder Hoya

Creative Manager

Rayn serves as creative support for the Chideo website and apps, helping shape the user experience, as well as creating marketing graphics and off-site platform designs. She has worked as both a marketing art director and a brand consultant/designer. Rayn graduated from the University of North Texas with a BFA in communication design.

Carson Coldiron

Carson Coldiron

Director of Marketing

Carson’s expertise is in new business development, overall content and campaign strategies, general marketing and social media. He previously worked in the advertising industry servicing major CPG and retail brands on award winning campaigns. He earned his B.A. from The University of North Texas.

Robin Shilling

Robin Shilling

Director of Talent Management and Production

Robin works with our celebrity ambassadors and their management teams, organizing their Chideo event strategies, as well as managing our Chideo live events and productions from start to finish. Robin graduated from Birmingham-Southern College with Bachelor of Science degrees in Psychology and Sociology.