Clint Black ‘Concert for a Cause’

BENEFITTING RETTSYNDROME.ORG

The “Concert for a Cause” was created with Clint Black to raise awareness and funds for Rett syndrome, a rare and devastating neuromuscular disorder that affects girls. Clint’s niece passed away from the disease.




















WHAT THEY WANTED
  • Raise awareness and funds for Rettsyndrome.org

  • Produce Chideo’s first-ever Concert for a Cause TV special

  • Expand Chideo’s relationship with syndication partners

WHAT WE DID
  • Developed 5-month long campaign that included UGC (User Generated Content) call for original songs with over 400 entries, public voting on the four finalists

  • Taped live show and broadcast of special on 80+ Sinclair Broadcast Group and Tribune Media TV stations and sweeps with Clint

WHAT THEY GOT
  • Handled three targeted press campaigns around contest winner announcements, Nashville concert and TV Broadcast

  • Interfaced with The Charity Network distribution channel, Sinclair Broadcast Group and Tribune to secure over 133 million media impressions for the campaign resulting in a media value of over 1 million dollars

  • Discovered the next great songwriter, who is recording his song with Clint Black in 2016 to release for greater awareness

133 MIL+

Total Media Impressions


$1 MIL+

Media Value


70+

Markets Aired In

Social Media Mobile Marketing Example

Social Media Mobile Marketing Example

Social Media Mobile Marketing Example

Clint Black on Chideo

Clint Black on Chideo