John Varvatos + Stuart House

BENEFITTING STUART HOUSE

By expanding the reach of an A-list event from the glitterati to the digerati, Charitybuzz helped John Varvatos raise more money for the Stuart House than anyone thought possible.

Backstage meet-and-greet with members of Kiss. VIP access to the John Varvatos show at Fashion Week in Milan. A day in the studio with Howard Stern. These were some of the once-in-a-lifetime experiences up for bid when Charitybuzz partnered with three-time Menswear Designer of the Year John Varvatos in support of Stuart House, a program of the Rape Treatment Center of Santa Monica-UCLA Medical Center that serves the needs of sexually abused children.

Ian Somerhalder and Nina Dobrev with John Varvatos at the 9th Annual Stuart House Benefit

WHAT THEY WANTED
  • To raise funds for Stuart House
  • Amplify message with media coverage and social media buzz from ground up
  • Create a halo effect for the John Varvatos brand/li>
WHAT WE DID
  • Ran once-in-a-lifetime experience auctions with top celebrities including Kiss, Jessica Simpson, Rachel Zoe, Diane Von Furstenberg, Howard Stern, Rush and Pharrell.
  • Provided a strong point of view on which items should be auctioned at the live event versus online in order to maximize fundraising from all sources.
  • Executed a diverse media campaign, amplifying the message by providing participating celebrities with sample language to share through their own social media channels.
WHAT THEY GOT
  • Raised a total of $1.1 million for Stuart House over 3 years.
  • Generated extensive earned media and major trending in social media.
  • Connected with a new donor base, allowing for massive fundraising growth even as Stuart House was simultaneously reaching out to core donors for a major capital campaign.

$1.1 MILLION

Total Raised


60

Total Media Placements


84 MILLION+

Total Impressions

Auction Examples

Auction Examples