Patricia Arquette + GiveLove

BENEFITTING GIVELOVE

Oscar award winner Patricia Arquette utilized our experience technology to raise funds for GiveLove.org and bring attention to the importance of improving basic sanitation in developing countries to improve public health, reduce child mortality, and protect water resources.




















WHAT WE WANTED
  • Fund a Global site project for GiveLove.org in 2015

WHAT WE DID
  • Launch her “GiveLove to Those who Need it Most” campaign in real time on the Academy Awards red carpet

  • Shift focus from situations and questions that are materialistic in nature, such as “mani-cam”, to GiveLove.org

  • Release a series of short, educational videos on Chideo about the importance of basic sanitation

  • Coordinate a website takeover of her charity, GiveLove.org, to capitalize on incoming traditional press traffic

  • Leverage partnership with Sinclair Broadcasting, fan sites, and Chideo ambassador network

WHAT WE GOT
  • Arquette’s Chideo campaign raised enough money to fully fund a 4-person, month long GiveLove 2015 Global Site Project in Nicaragua, which includes a follow-up site visit a month later

  • Sinclair Broadcasting promoted the experience on 162 television stations, websites and social in 79 markets covering 37.5% of US households

  • GiveLove.org website takeover was #1 donation driver, resulting in 7% conversion

24,000

Campaign Page Views


$16,260

Raised


350K+

Social Media Impressions

Social Media Mobile Marketing Example

Social Media Mobile Marketing Example

Social Media Mobile Marketing Example