RFK Human Rights

By leveraging friends in high places and finding new supporters all over the world, Charitybuzz has helped the Robert F. Kennedy Center for Justice & Human Rights raise more then $7 million in eight years.

Despite their existing network of high profile friends and donors, Robert F. Kennedy Center Founder Ethel Kennedy and President Kerry Kennedy turned to Charitybuzz when it was time to add a digital component to their already robust fundraising efforts. From coffee with Apple CEO Tim Cook to tennis with Andre Agassi or a chance to meet Oprah Winfrey, Charitybuzz helps these American icons make ample use of their existing contacts and handles all the additional details to create auctions that have raised more than $7 million since 2006.

Auction Examples
Auction Examples
WHAT THEY WANTED
  • Despite their existing network of high profile friends and donors, Robert F. Kennedy Center Founder Ethel Kennedy and President Kerry Kennedy turned to Charitybuzz when it was time to add a digital component to their already robust fundraising efforts.
WHAT WE DID
  • We start with a robust outreach strategy. Staying as timely as possible to maximize potential earned media coverage, our team proposes innovative auction ideas tied to pop-culture, current events and marquee public figures.
  • Working together, we have been able to secure hundreds of experiences for each auction. Once donations are confirmed, we craft a comprehensive promotional campaign timed to the auction launch, including media outreach, email blasts, on-site event materials, and social media posts for celebrity donors to share directly with their fans.
WHAT THEY GOT
  • From coffee with Apple CEO Tim Cook to tennis with Andre Agassi or a chance to meet Oprah Winfrey, Charitybuzz helps these American icons make ample use of their existing contacts and handles all the additional details to create auctions that have raised more than $7 million since 2006.
$7 MILLION

Total Raised


4.5 THOUSAND

Bidders


1.25 BILLION

Total Impressions

Auction Examples
Auction Examples