Ricky Dillon + Crisis Text Line

BENEFITTING CRISIS TEXT LINE

YouTube star Ricky Dillon utilized our experience technology to raise funds and awareness for Crisis Text Line, a cause that provides free crisis intervention for teens via SMS message.




















WHAT WE WANTED
  • Cover the cost of 1,000 volunteer training sessions for Crisis Text Line

  • Raise awareness for Crisis Text Line to help teens in crisis

  • To use his #LiveInspired 4-city tour as a launchpad for the release of his “RPD” LP

WHAT WE DID
  • Engage ambassador to produce one piece of new content per week throughout the campaign to drive pre-planned spikes in traffic and donations

  • Leverage holidays and events like #GivingTuesday, #UNselfie, and and 12 Days of Giving to create relevant content in real time to engage audience

WHAT WE GOT
  • 2,000 volunteer training sessions provided

  • Ambassador produced 8 pieces of content and mentioned his Chideo campaign in all 8 videos

  • The buzz around Dillon’s #LiveInspired tour catapulted his EP release to #1 on iTunes; was released the day after his campaign ended

  • Top 4 tweets on #GivingTuesday hashtag

  • Top 2 tweets on #UNselfie hashtag

36.2 MIL

Impressions


412,000

Branded Social Engagements


$50,000

Raised for Crisis Text Line

Social Media Mobile Marketing Example

Social Media Mobile Marketing Example

Social Media Mobile Marketing Example